Believe it or not it is the media that is developing your perception. You do not see what is but rather you see what 'they' want you to see. Sadly there are not many of 'them' who want you to see the truth as it is but the side of it that 'they' like or 'they' just design the whole new truth of 'their' convenience for you. And the worst part is that we are very rigid on our opinions driven by our perceptions. Once we have our sides (right, left, centre, leaning here or there, nowhere, etc.) all we see is the colour that we want to see. It is by our collective nature that we jumpt to conclusions where we must wait to see how things take turn.